We have these origami trees on our children's help desk that one of our talented staff made for her winter themed display and they received so many compliments and questions that we made a QR code sign that directly led people to the instructions. The desk has been one of those places traditionally kept without advertisements but so much attention made me start to wonder... As librarians, we tend to get flyer crazy. I've walked into many libraries where there are signs and flyers everywhere: No cellphones, No food or drink, Musical guest this Sunday, Printing- 15 cents a page, or Please sign up at the desk (just to name a few). You can see that it might be overload for anyone walking in especially if they are trying to chase a 2 year old around. But how to engage the child without text? And so begins my marketing experiment, based on all the excitement and interest in the origami trees at the desk, it seems like this would be a great place to start marketing STEM programs ...
we share our process of going from primarily content collection to adding in content creation.